Lytro is a camera company that has launched a new 3D camera that takes multiple layers of an image, which allows you to interact and choose any focal point after the picture has been taken. I wanted to capture the 3D aspect and play on the word Illum(inate) visually.
Exhibitor's booth for Photokina - the world's largest imaging fair in Cologne, Germany.
Lytro ILLUM was the official professional camera partner for the Made Fashion week New York 2014. Working with Fashion Designer, Chromat, the team unveiled fashion in a different light by creating the world''s first 3D lookbook.
The idea behind the packaging is to illustrate light in an abstract way by using geometric, prism-like shapes and gradient lines.
The icons and camera outline is UV-coded.