LYTRO ILLUM BRANDING
       
     
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TAKEOVER BANNER ON SPIN.COM
       
     
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PHOTOKINA AT COLOGNE, GERMANY
       
     
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CHROMAT LOOKBOOK
       
     
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CAMERA PACKAGING
       
     
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 The icons and camera outline is UV-coded. 
       
     
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LYTRO ILLUM BRANDING
       
     
LYTRO ILLUM BRANDING

Lytro is a camera company that has launched a new 3D camera that takes multiple layers of an image, which allows you to interact and choose any focal point after the picture has been taken. I wanted to capture the 3D aspect and play on the word Illum(inate) visually. 

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TAKEOVER BANNER ON SPIN.COM
       
     
TAKEOVER BANNER ON SPIN.COM
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PHOTOKINA AT COLOGNE, GERMANY
       
     
PHOTOKINA AT COLOGNE, GERMANY

Exhibitor's booth for Photokina - the world's largest imaging fair in Cologne, Germany. 

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CHROMAT LOOKBOOK
       
     
CHROMAT LOOKBOOK

Lytro ILLUM was the official professional camera partner for the Made Fashion week New York 2014. Working with Fashion Designer, Chromat, the team unveiled fashion in a different light  by creating the world''s first 3D lookbook. 

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CAMERA PACKAGING
       
     
CAMERA PACKAGING

The idea behind the packaging is to illustrate light in an abstract way by using geometric, prism-like shapes and gradient lines. 

_MG_8289_8x5-150dpi copy.jpg
       
     
 The icons and camera outline is UV-coded. 
       
     

The icons and camera outline is UV-coded. 

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Lytro-Illum_182.jpg