YouTube Shorts Drive-Thru
We partnered with 39 YouTube creators – with a combined reach of 500M followers – to create custom snacks and trading cards.
These snacks and trading cards were up for grabs at the YouTube Shorts Drive-Thru activation at VidCon and website through individual Shorts challenges tied to each YouTube creator.
Alongside the Drive-Thru, we also collaborated with MrBeast and built a 40-foot tall gumball machine full of Feastable chocolate bars and other prizes that you must share a Short in order to play.
CREATIVE DIRECTION: Jack Colley, Thomas Manion
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui
DESIGN LEAD: Kittaya Treseangrat
DESIGN: Deborah Ho, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
ANIMATION: Mat Voyce
COPYWRITING: Jack Colley, Lizzy Hopkinson, Emma Dou
PRODUCTION: MAS Productions, James Richardson, Sierra Woods, Carli Rosenfield EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson
These snacks and trading cards were up for grabs at the YouTube Shorts Drive-Thru activation at VidCon and website through individual Shorts challenges tied to each YouTube creator.
Alongside the Drive-Thru, we also collaborated with MrBeast and built a 40-foot tall gumball machine full of Feastable chocolate bars and other prizes that you must share a Short in order to play.
CREATIVE DIRECTION: Jack Colley, Thomas Manion
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui
DESIGN LEAD: Kittaya Treseangrat
DESIGN: Deborah Ho, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
ANIMATION: Mat Voyce
COPYWRITING: Jack Colley, Lizzy Hopkinson, Emma Dou
PRODUCTION: MAS Productions, James Richardson, Sierra Woods, Carli Rosenfield EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson
The Activations:
YouTube Shorts Drive-Thru
MrBeast / Feastables Gumball Machine
The Snacks:
Trading Cards:
Ordering Kiosks:
Creator Lockups:
