YouTube Shorts Drive-Thru

We’ve partnered with 39 creators – with a combined reach of 500 million followers – on custom snacks and trading cards.

These partnerships are available physically at the YouTube Shorts Drive-Thru activation at VidCon and scaled at-home through individual Shorts challenges tied to each creator. 

Alongside the Drive-Thru, we collaborated with MrBeast and built a 40-foot tall gumball machine full of Feastable chocolate bars and other prizes that you must share a Short in order to play. 


CREATIVE DIRECTION: Jack Colley
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui
DESIGN LEAD: Kittaya Treseangrat
DESIGN: Deborah Ho, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
ANIMATION: Mat Voyce
COPYWRITING: Jack Colley, Lizzy Hopkinson, Emma Dou
PRODUCTION: James Richardson, Sierra Woods, Carli Rosenfield, MAS Productions
EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson




The Activations:


YouTube Shorts Drive-Thru




MrBeast / Feastables Gumball Machine






The Snacks:





 


Trading Cards:






Ordering Kiosks:






Creator Lockups: